Social media has changed the way we socially interact and the way we market our services, starting in 1997 and rapidly expanding into today’s billion dollar industry with a Compound Annual Growth Rate (CAGR) of 24.0%. We know exactly when our posts will do well on which platforms and for which industry. The good news is that we now have loads of data that tells us when to post for success. Once you have posted algorithms determine how much airtime your post will get from the first few engagements, so if engagement levels are low in the beginning it makes matters worse. Putting out great content on social media is important, but if you do so at the wrong time and your audience does not view it then it is a wasted exercise. If you post at 2pm and your audience logs on at 8pm, your post will be far down their feed and they are unlikely to see it at all. Your audience has to be active on the platform at the time you post, which is a hit and miss situation if you don’t have the right data. Content has to be posted at the optimal time for maximum engagement and reach. Timing is everything, when you do things determines success as much as how you do them.
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